Lettering Designer for your branding needs

As Miami’s top lettering designer, I specialize in creating custom letterforms that bring a unique, artistic edge to branding, design, and marketing projects. From logo design to type treatments for merch, my custom lettering adapts to each client’s needs, ensuring your message stands out. Whether you’re in Miami or anywhere in South Florida, my lettering expertise can help you craft visuals that not only elevate your brand but also resonate with your audience.

What is Lettering?

Lettering is the art of designing custom letterforms to fit a specific purpose, whether for branding, marketing, or merchandise design. Unlike traditional typography, which uses pre-made fonts, lettering is created from scratch, giving businesses the freedom to craft unique and personalized visual identities. By tailoring the shape, style, and layout of letters, I create type treatments that enhance a brand’s message, making it more memorable and visually compelling. From bold headlines to intricate logo designs, custom lettering allows for complete flexibility in how your brand communicates visually.

Why Choose Lettering Over Other Mediums?

Lettering offers a level of customization that you can’t get from standard fonts or pre-designed assets. With lettering, every detail is thoughtfully crafted to align with your brand’s personality, ensuring consistency across all marketing executions. Whether it’s for a branding campaign, a packaging design, or merchandise like apparel and accessories, lettering gives you the creative freedom to express your brand’s voice in a way that feels tailored and original. It’s a powerful tool that transforms your visuals into something distinct and unforgettable, perfect for standing out in a crowded market.

Other Design Services

Why Lucho Escobar as your Lettering Artist?

With nearly a decade of experience in lettering design, I bring both artistic expertise and strategic thinking to every project. My work is grounded in understanding the unique needs of each client, which allows me to craft custom lettering that not only looks great but also delivers results. Whether you need a dynamic logo, engaging marketing materials, or bespoke merch designs, my lettering ensures your brand communicates effectively and leaves a lasting impression. Based in Miami and South Florida, I’m ready to help you elevate your brand through the power of custom lettering, making your message truly one-of-a-kind.