Mohawk at Wynwood
Sector: Real Estate
Project Type: Lettering for Motion Design
The challenge for this project was to develop a cohesive system of gestural and rhythmic lettering pieces that seamlessly harmonized with a video reel's aesthetics. Each stroke of every letter was meticulously crafted to reflect not just the word it represented, but also to establish a delicate equilibrium with the prominent wordmark, Mohawk.
The video unfolds, showcasing the vibrant energy of the punk era intertwined with the stylish essence of an urban hub such as Miami. Echoes of diverse subversive counter-cultural trends blend harmoniously, drawing inspiration from iconic figures like Freddy Mercury and Mohammed Ali.
The underlying brand message remains unequivocal, elevated by the bold typography that underscores the core values. The juxtaposition of the lofty serif font and the lively script generates a captivating tension, mirroring the eclectic vibe of the surrounding neighborhood.
